The Arab Reading Challenge (ARC), a visionary project launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai that aims a million students to read 50 million books, extends its extensive reading festival to India.

The Reading Challenge plans to encourage sustainable and regular reading habits among students, which will be achieved through an integrated system for supervising students throughout the project time. The ARC will provide $3 million cash prizes and incentives to the students families and supervisors who participate in the reading challenge and the best performing schools and supervisors will be honoured .

The Challenge is remarkable for promoting reading of 50 million books is only a first step that will be followed by many other initiatives, and that the goal is to create a new generation. Ma’din Public School run by Ma’din Academy Malappuram has been assigned as the headquarter in India to coordinate the reading festival , while the School of Research Science (SRS) in Dubai, which serves as the headquarters of the ARC.

The initiative’s phases of implementation in coordination with all schools, preparing for the 50 million books challenge through five stages. Each stage will comprise reading and summarizing 10 children’s books, and afterwards competitions will be done schools basis, district level , then sate level and the country. The finals will be held in Dubai in late May, 2016.

The student who comes first will get $150,000 — $100,000 will go towards the student’s tuition and $50,000 to the student’s family. The awards for outstanding supervisors are valued at $300,000, and incentives for schools, as well as awards for students valued at $1 million.

Those who wish to be part of the reading challenge should directly register in the official website www. and collect the reading passport from Ma’din Public School, Malappuram following the directions from Dubai central administrative office of ARC. Ma’din has opened a special secretariat to coordinate the programme. Contact numbers: 9142619890, 9061382356. Email:

Sayyid Ibrahim Khaleel Al Bukari, Chairman of Ma’din Academy said: “this will be promoted as part of Ma’din Vicennium, 20th anniversary celebrations of the Academy, which already set 5000 home libraries to enhance the reading abilities of whole family. In an era, which reading slowly takes last breath in, these types of initiatives will be advantage to boost the students, parents and teachers reading aspirations”

Ma’din Academy is one of South India’s fast growing educational and charity institute established in the year 1997. Twenty Eighty various projects are operating under the Academy which gives educational facility for 18500 students. Ma’din has been the partner in various international projects like Interfaith Harmony Week initiative of United Nations and G 20 Interfaith Conference and collaborates with a number of international universities.